Concept, Interactive, UX & Visual Design
Art Director, MRY 2014
Art direction, concept and design of an interactive window display to increase awareness of Colon Cancer. Working with a UX designer and Creative Director we collaborated with an interactive experience team to build the window display in Rockefeller Center.
To play you add your name through a mobile site and the screen displays your name when it's your turn. It counts down and then encourages you to do as many jumping jacks as you can. Depending on how much you do, a ball gets carried up and dropped from a different height to be taken through different paths that reflect the three steps in preventing colon cancer.