Research, UX & Visual

Product Designer, October 2014–June 2015

Percolate is software that provides every tool needed to create marketing campaigns, from ideation to asset creation, publishing and analytics. On the Assets feature team we looked at the way our users were handling media in the current state of the product, versus how brands traditionally manage their assets, did thorough customer research and transformed our tool into a fully realized digital asset manager.


Complete Asset Management

Validations & Learnings

  • Increase in assets managed
  • GE contract signed based on prototype
  • Drove most revenue across product
  • Personalized workflow management
  • Icons, icons & words, buttons
  • Expectations vs MVP
  • IA of creation, editing and management
  • The power user complex