Brand, Visual & Art direction

Director of Design, May 2015–December 2015

Design and art direction for Sumday, a product from BNY Mellon that helps the everyday person to invest. Working with the client in-house an agile process was used to create the product design. My role involved working on the naming of the product, creating the logo and branding system, and art directing and designing launch materials, while collaborating with the product designer on the brand's digital extension.



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