Research, UX, Visual, Product Management, Brand & Marketing
Director of Design, May 2015–December 2015
Vive is a subscription service for booking on-demand blowout appointments at over 150 partner salons throughout New York City. The team went to Y Combinator in June where we created the entire brand and product experience that resulted in a web app, iOS app and digital marketing campaigns.
Validations & Learnings
- Widespread behavior change
- Increase in confirmed bookings
- Decrease in mistaken bookings
- Decrease in cancellations
- Choosing your salon matters
- Marketplaces make eachother happy
- Subscriptions need to be all-inclusive
- Multi-touchpoint experiences are hard
Brand & Marketing
A fresh color palette, playful illustrations and photography that exemplified the feeling of being at the salon.